HOW TO CHOOSE A STONE

Deciding on a gemstone can be challenging. Whether you want a bold, colorful gemstone or a bright, white diamond, we've collected some of our favorite facts about different gemstones for you.

Even better are the videos we've made to help teach you about different stones and what characteristics to look for. Our goal is to help empower you with the tools to pick which one is right for you.

DIAMOND

For a classic sparkler that is extremely durable, check out our large assortment of diamonds. They range in color, and are cut for maximum brilliance.

They are known for symbolizing abundance, strength, power, courage, fortitude, creativity, imagination, purity, harmony, faithfulness, innocence, and relationships full of pure love.

BLUE SAPPHIRE

We are the premiere sapphire dealer in the Downtown Los Angeles Jewelry District. While we have sapphires in almost every color imaginable, blue sapphires are the most classic of them all. They represent wisdom, virtue, good fortune, faithfulness and sincerity. They, like diamonds, are extremely strong stones.

RUBY

Rubies are technically red sapphires, but are special enough to be in a category of their own. They are believed to restore youth and vitality. It's the stone of love, energy, passion, power, and a zest for life. Come see our wide selection of rubies today.

Our GIA-certified gemologists have created these videos to pass on their valuable knowledge to you. We hope you learn something new, and ultimately figure out the stones you adore.