
Journal & Insights
Expert advice, education, and inspiration from our master jewelers in the heart of the Los Angeles Diamond District.


Gold the ultimate savings.
Discover why investing in gold jewelry is not only a timeless fashion choice but also a smart financial decision.

Marquise Diamond
Explore the elegant and elongated shape of the marquise diamond, perfect for maximizing carat weight and flattering the finger.

Alexandrite
Learn about the fascinating color-changing properties of Alexandrite, one of the rarest and most magical gemstones.

Polished and Rhodium
Understand the rhodium plating process and how it keeps your white gold jewelry looking bright, white, and scratch-free.

Opals
Dive into the mesmerizing play-of-color found in opals and discover how to care for these delicate, beautiful stones.

Lab Grown Diamonds Versus Natural Diamonds
A comprehensive comparison between lab-grown and natural diamonds to help you make the best choice for your engagement ring.

Diamond Flourescence
What is diamond fluorescence? Learn how it affects the appearance and value of your diamond under different lighting.

Customized Ring
See how we bring dream rings to life through our custom design process, tailoring every detail to your unique style.

Pear Shape with Kite Shaped Diamonds
A look at a stunning custom design featuring a brilliant pear-shaped center stone accented by unique kite-shaped side diamonds.

Phenomenal Blue Green Sapphire!!!
Showcasing a breathtaking, unheated blue-green sapphire that captures the vibrant colors of the ocean.

Chantel’s Story…
Read about Chantel's experience finding the perfect ring and joining the INTA Gems & Diamonds family.

Lab Grown Emeralds or Natural…which is more glamorous?
Comparing the rich, vibrant hues of lab-grown emeralds against the unique, natural inclusions of earth-mined emeralds.

Platinum vs. White Gold?
We often are asked about what is the difference between platinum vs white gold. Discover the pros, cons, and maintenance requirements of these popular precious metals for your engagement ring.

Sunlight & Moonlight: Miss California USA
Our extraordinary photographer, Kal Yee, finished the final photos of the INTA Gems & Diamonds Miss California USA photoshoot. See the stunning results showcasing our legacy crown.

Prince & Chelsea Rodgers on Jay Leno
Prince has been performing on the Jay Leno show for 3 nights, but we just got word from Chelsea that she'll also be there tonight wearing INTA Gems fine jewelry!
.jpg)